Home - Fifth Estate

We are a strategic creative studio – harnessing the power of transformative story building for remarkable destinations and iconic brands.

We are a strategic creative studio – harnessing the power of transformative story building for remarkable destinations and iconic brands.

Featured work

Dorchester Collection Dubai | Omniyat

A life without limits

Dorchester Collection Dubai | Omniyat

A life without limits

The Opus by Zaha Hadid | Omniyat

Imagined by pure genius

The Opus by Zaha Hadid | Omniyat

Imagined by pure genius

One Palm | Omniyat

One Palm | Omniyat

Sultan Haitham City | MOHUP

Treasure the future

Sultan Haitham City | MOHUP

Treasure the future

Sankari Properties

Life illuminated

Sankari Properties

Life illuminated

A’Thuraya City | MOHUP

Majestic by nature

A’Thuraya City | MOHUP

Majestic by nature

Al Jabal Al Aali | MOHUP

Al Jabal Al Aali | MOHUP

One Sankari | Sankari Properties

One Sankari | Sankari Properties

Selected Projects

Al Mouj Sarai | Majid Al Fouttaim

A true reflection of you

Al Mouj | Majid Al Fouttaim

SLS Dubai | WOW

Elegance with a twist

Uptown Dubai | DMCC

Experience the wonder

Kandilli | NEF Reserve

Old soul, new heart

SO Uptown Dubai | DMCC

First to say so

Hayat Island | RAK Properties

Live the high life

Langham Place Dubai | Omniyat

The art of the stay

The Sterling | Omniyat

For connoisseurs of the exceptional

Insights

Generation Ai: a muse to amplify creativity

Exploring the positive impact of Ai on brand story telling.

More than a logo: Branding as storytelling

How effective storytelling creates meaning and connection.

The rise of branded residences

In the rush to get to market, developers sometimes overlook

Ahead of the curve: Celebrating Zaha Hadid

An ultimate guide to her work and legacy

Branding a city: defining a lasting legacy

How Oman's first smart city is reframing an entire country.

The company we keep