Managed By Dorchester Collection

One Palm

The Project

One Palm is a collaboration of many illustrious architects and designers and brands, such as Elicyon, Super Potato and Vladimir Djurovic and Dorchester. Fifth Estate had the challenge to position and launch One Palm as the most expensive, illustrious, exclusive, prestigious address in Dubai, targeting a very specific audience of investors and buyers. Bespoke branding and design elements were created to reflect One Palm’s ultra-exclusive and exquisite quality. Marketing collateral and photoshoots captured unique architecture, innovative design, spectacular landscaping, absolutely prestigious location, and one-of-a-kind amenities.


One Palm managed by Dorchester Collection



Project Details

94 Luxury Residence




Dubai, UAE



Interior Designer

Super Potato & Elicyon

Landscape Architect

Vladimir Djurovic

Opening Date



$600 Million


Following Fifth Estate’s successful brand evolution, one of the two majestic penthouses was sold for a record USD 27 million becoming the world’s most expensive apartment sold in all of 2019. Fifth Estate received numerous international and industry awards for the brand evolution of One Palm, including in the International Property Awards 2018 for Best Development Marketing Dubai.

  • Brand strategy and positioning
  • Brand narrative
  • Brand identity and visual language
  • Brand video & animation
  • Commercial brochure
  • Print & outdoor campaign
  • Digital campaign
  • Photoshoot

One Palm

Situated on the eastern tip of the iconic Palm Jumeirah’s trunk, One Palm is the most luxurious residential address in Dubai.

Fifth Estate was chosen to evolve the brand, and decided to focus on the symbolism of one and one-of-a-kind, to reflect the experience and feel of truly opulent and sumptuous luxury at the most prestigious address. Using a deep and rich palette, luxurious crafted typography, high-end imagery and a refined writing style, the Fifth Estate successfully turned One Palm into the most sought-after property in the region.

One Palm

A Beautiful Sanctuary

Iconic architecture, sprawling layouts, unbeatable amenities, lush green spaces designed by master landscape architect Vladimir Djurovic, breathtaking views, and the most sought-after interior features designed respectively by acclaimed studios Super Potato and Elicyon, make One Palm a veritable masterpiece of artful design and the pinnacle of luxurious beachfront living in all its aspects.


Elicyon was brought on board to design two show apartments as well as the basebuild scheme at the One Palm development. The interior scheme which completed in February of 2018 is a sophisticated and modern one with tone on tone interiors to suit the panoramic beach views. It’s interiors and the indoor-outdoor living that they offer will truly take your breath away.

Super Potato

City view from One Palm

"The original inspiration for one palm comes from the use of stone, wood, metal and glass to create the feeling of living in the air and living amongst nature."

-Takashi Sugimoto, President, Super Potato Co.

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