Sankari Properties

A life without limits

With a decades-long legacy at the cutting edge of Dubai’s lifestyle offering, Sankari Properties was keen to spring from this powerful foundation and break new ground – the company needed a brand to announce its new era.

At the time of briefing, the Sankari name had long been associated with Dubai’s retail industry. It was time for Sankari to build its development portfolio, leveraging proud history and powerful reputation to take on Dubai’s real estate market. This coincided with the launch of the brand’s flagship residential project – the palatial One Sankari twin-tower residences attainable by only ultra-exclusive clientele. Fifth Estate was developing the creative identity for this project in tandem so, in effect, we were crafting the master brand for Sankari Properties while envisaging One Sankari as the living embodiment of the brand.

Embedding the strategic foundation of Sankari Properties was a crucial step in the development of the creative expression. A wealth of career-spanning knowledge is housed within the brand, and this rich heritage is accompanied by a profound pride in their work – a pride so great that the company carries the family name. For Sankari, success is rooted in reputation.

This is a reputation that asserts Sankari’s pursuit perfection in every touchpoint. Every detail of every Sankari property is pushed to the nth degree of quality, artistry and construction to ensure that it exceeds not only the customer’s expectation, but the company’s soaring standards of excellence – the same exacting standards they apply to their own homes. Therefore, we created a brand identity that was as inspiring, pioneering and assured as the company itself.

We went big and bold creatively, developing a visual identity that positioned Sankari Properties as masters of magnificence, tireless tastemakers and creators of norm-redefining developments that exceed the expectations of even the most discerning audiences. In doing so, we created the bedrock for two brands – the master and the sub brand of One Sankari – ensuring that the levels of excellence of any future project bearing the Sankari name would be unequivocally clear.

Developer: Madinat Al Foutain, Oman

The creative identity we developed for Sankari Properties merged proud, pioneering legacy with the bold ambitions for the future to announce the brand’s most prolific era.

One of a Kind

Aesthetically powerful and intellectually informed, the visual language we developed for Sankari Properties celebrated the brand’s role as the orchestrators of transformative stories and curators of exceptional talent. Through meticulously crafted visual expression comprising photography style, colour palette, typography and textural touches, Fifth Estate fashioned an iconic and unique identity for Sankari Properties that asserted its power.

A Vision for the Future

While we were announcing the brand’s arrival, it was crucial that it had longevity beyond launch. All creative expressions were developed in close alignment with the strategic foundation, ensuring elements were able to flex and grow as the brand evolved over time – a constant in true iconic brands.

A Vibrant Ecosystem

The visual identity of the brand was supported with a rigorous framework of key messaging and language so that every iteration mapped back to the strategy. This further supports brand evolution over time and means that in every channel, format and application there is no dilution. Consistency and cohesion across applications including digital assets, print campaigns, outdoor executions, brand stationary and many more reinforce the brand in every instance.