By Samrya

The Plaza

The Project

The Plaza Doha embodies the taste of Qatar’s hospitality and luxury. The 5-star property offers distinctive guest rooms and luxury private residences as well as a unique fine dining and retail selection. The 292-key property is situated in the heart of Doha and has close proximity to key areas in the city such as Hamad International Airport, the Museum of Islamic Art as well improved accessibility to 2022 FIFA World Cup mega stadiums. The Plaza Doha shapes its strategy around its carefully selected location.


The Plaza






Doha, Qatar


The bespoke marketing material helped The Plaza Doha to reach out to the top global hospitality groups specialized in luxury 5-star hotel management and successfully draw the attention of the most selective ones.

Project Scope
  • Brand strategy and positioning
  • Brand narrative
  • Brand identity and visual language
  • Commercial brochure
  • Floor plan
  • Print & outdoor campaign
  • Digital campaign
  • Outdoor branding

The Plaza

Our approach for The Plaza was 'a modern classic', a rationale which contributes to the creation of a more unique, memorable and cohesive brand look and feel.

The architecture and interior of the property blends the Parisian design with Arabian luxury under the highest standard of quality. Fifth Estate has been appointed to develop strategy and branding to support the brand’s vison and positioning which combines the modern lifestyle with classic design, bringing the two worlds together.

The Plaza

Fifth estate supported The Plaza Doha launch through a thoughtfully designed outdoor campaign.

The Plaza

The Plaza Qatar, Envelope

It’s all in the details, intricate gold foiling across the suite of luxury stationery

The Plaza Qatar, Compliments Slip

The Plaza Qatar, Letterhead

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