Residences – Downtown Dubai
Langham Place
project
Langham Place Residences, Downtown Dubai was the grand debut in the Middle East and South Asia of the iconic Langham brand – Europe’s first and most renowned “Grand Hotel”, a historic place and favored venue for royalty, high society, artists, politicians, and celebrities ever since 1865.
Fifth Estate ushered the legend into Dubai in grand style, highlighting the 269 fully serviced luxurious residences, created in the iconic Langham style, with the finest materials, stylish art, the latest technical innovations, and showing off Langham’s unparalleled level of signature hospitality.
Project
Langham Place
Client
Omniyat
Project Details
2 Towers
740,000 Square Feet
430 Hotel Rooms
257 Luxurious Residences
Discipline
Residential
Managed By
Langham
Opening Date
2020
Value
$275 Million
LOCATION
Dubai, UAE
Impact
Fifth Estate introduced an innovation that would prove to be spectacularly successful, in the promotion of the Langham Place Residences. We created a comprehensive and compelling brand narrative, which embodied both the developer’s creative vision and the key elements of the Langham style.
Project scope
- Brand strategy and positioning
- Brand narrative
- Brand identity and visual language
- Commercial brochure
- Print & outdoor campaign
- Digital campaign
- Outdoor branding
- Customer journey
Langham Place Dubai Exterior, the Art of the Stay
Langham Place
Langham Place Dubai Brochure Cover
Legendary heritage,
Innovative hospitality,
A grand debut.
Using the signature Langham style and color palette, Fifth Estate created a recognizable brand book that mirrored the long and prestigious tradition of the Langham. The direction reflected the brand’s iconic and romantic status, recognized its rich heritage and was adjusted to the context of the local and regional market.
Langham Place
The marketing approach included brilliantly crafted collateral, carefully articulated messaging and specific activation plans. They also incorporated the signature Langham colors and romantic style.
Langham Place
Fifth Estate also organized a campaign in the famous Harrods of London, targetting not only UK nationals, but also GCC nationals, staying in the city during the high season. The Langham was included in several campaigns, alongside other iconic Omniyat properties, such as the Opus and One Palm. This campaign was also displayed on the iconic London taxi – always strictly black – in the recognizable Langham pink color, with the playfully subversive slogan “icons are forever”.
Langham Place Dubai Swimming Pool
