One Palm | Omniyat
One of a kind
One Palm occupies one of the most privileged positions on the Palm Jumeirah, conceived as an address defined by rarity, scale and discretion. With just 94 residences managed by Dorchester Collection, the development reimagines ultra-luxury living as something deeply personal rather than performative. Set against uninterrupted sea and skyline views, One Palm is positioned as a private world within the city, where architecture, landscape and service come together to create a sense of calm authority and absolute exclusivity.
- Brand Naming
- Brand Strategy
- Brand Identity
- Brand Collateral
- Brand Video
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From the outset, One Palm required a narrative that matched the calibre of its collaborators and the ambition of its setting. This was not about selling apartments, but articulating a way of living reserved for a highly specific audience. The brand needed to convey prestige without excess, confidence without noise, and luxury without compromise.
The identity was shaped around the idea of The Ultimate Address. Drawing from the architecture’s stepped form, lush landscaping and panoramic horizons, the brand language places emphasis on space, privacy and permanence. Visual and verbal expression move with restraint, allowing materials, light and views to speak for themselves. Rather than decorate the development, the brand frames it, elevating experience over spectacle.
Crucially, the narrative brings together architecture, interiors and service into a cohesive whole. From the SOMA-designed structure to interiors by Super Potato and Elicyon, and the stewardship of Dorchester Collection, every element is presented as part of a singular, considered ecosystem. Marketing, experience and customer journey unfold with precision, ensuring buyers are not persuaded, but invited.
The result is a brand that transforms an off-plan development into a fully realised proposition. One Palm does not position itself as desirable through declaration. It allows its scarcity, craftsmanship and setting to do the work.
Developer: Madinat Al Foutain, Oman
Following FE’s successful brand evolution, one of the two majestic penthouses was sold for a record USD 27 million becoming the world’s most expensive apartment sold in all of 2019.
The Ultimate Address
The positioning of One Palm establishes it as an address defined by rarity rather than scale. With a tightly held collection of residences and a prime Palm Jumeirah location, the narrative frames ownership as entry into a private world. This clarity allows the development to stand apart from conventional luxury offerings, speaking directly to discerning buyers who value discretion, permanence and provenance.
Where the View Becomes Art
Visual and verbal identity were shaped to place the horizon at the centre of the experience. Panoramic sea and skyline views are treated not as features, but as living artworks, guiding imagery, composition and tone. This approach reinforces a sense of calm, space and perspective, allowing the architecture and landscape to lead expression rather than brand embellishment.
