NEF Reserve Kandilli
The Project
Nef Reserve, Turkey’s most premium real estate developer in the country’s most idyllic locations asked Fifth Estate for help in developing a marketing campaign to attract a younger influential buyer segment to invest in Kandilli, one of the oldest and most desirable areas of Istanbul. Outlined with pristine shores of the Bosphorus, with mountains blanketed with oak and Mediterranean Cypress trees, and famous for its mid-century architecture, Kandilli was the ideal place to launch this outstanding young community.
Project
NEF Reserve
Client
NEF
Location
Turkey
Land Area
70,000m2
Number of Units
406
Launch Date
May 2018
Delivery Date
2021
GDV
451 million USD
Impact
As a result, Nef Reserve Kandilli emerged as the new benchmark for real estate marketing in Turkey and generated great value, attracted a new customer base and resulted in excellent sales that extended beyond the capital, reaching investors in the wider European, Mediterranean and Gulf region.
Project Scope
- Brand strategy and positioning
- Brand narrative
- Brand identity and visual language
- Brand architecture
- Sub brand creation
- Commercial brochure
- Print & outdoor campaign
- Digital campaign
NEF Reserve Kandilli - Old Soul, New Heart
NEF Reserve
NEF Reserve Kandilli Fence Hoarding
There are few districts in turkey – indeed, the world – as naturally romantic as Kandilli.
Like the magnificent city of Istanbul, the Nef Reserve Kandilli combines the best of both worlds, paying homage to the centuries long tradition of prosperous, dignified living in the area, while featuring all the modern exigencies of luxury, spectacular views of the Bosphorus and the restoring presence of green nature.
NEF Reserve Kandilli, Couple in Garden
NEF Reserve Kandilli
NEF Reserve Kandilli Brochure Cover
A high-profile brand, marketing campaign, digital and printed collateral titled “Old Soul – New Heart” that garnered considerable press and appealed to a younger audience of connoisseurs and celebrities.
NEF Reserve Kandilli Brochure Spreads
View From NEF Reserve Kandilli
NEF Reserve Kandilli
NEF Reserve Kandilli Website Design
Spectacular luxury and dignified heritage.
