ANWA
About
ANWA is the first and tallest tower in Dubai Maritime City, developed by Omniyat with 44 dazzling floors and 225 elegant residences – all with magnificent views of the Arabian sea and Dubai. Its unique location and splendid design make it the perfect home – a place where you can truly relax and enjoy life, to a spectacular soundtrack of waves, with an ever-inspiring interplay of sea and sun, in absolute tranquility – yet just a step away from exciting and amazing dining, entertainment and cultural possibilities.
Project
Anwa
Client
Omniyat
Discipline
Residential
Location
Dubai, UAE
Impact
Fifth Estate created branding that captured the beauty of the location and emphasized it as the primary advantage in this development. The strategy was to create pure and powerful branding, which would not only convey the fresh and modern look of the project, but target a young, sophisticated audience, and inspire them to live next to the sea.
Project Scope
- Brand strategy and positioning
- Brand narrative
- Brand identity and visual language
- Commercial brochure
- Floor plan
- Print & outdoor campaign
- Digital campaign
- Outdoor branding
ANWA
Where the magical beauty and serenity of the sea blends perfectly with refined luxury living and the excitement of Dubai
Fifth Estate approached ANWA with a unique positioning that highlighted its location directly on the water, while also being at the heart of the city. This makes the client feel as though they are close to the magic, yet away from it all. Fifth Estate drew inspiration for their modern design of the residences from the colors dominating the surrounding at ANWA – the magnificent and different shades of the sea, sun and sand – creating a feel of elegant, breezy, tranquil spaces that mirror the beauty of the outside world within the privacy of your home.
ANWA
ANWA Brochure Cover
Dream in colours
Borrowed from
The ocean.
ANWA
A profound connection
to the beauty of the sea.
