ANWA, Dubai | Omniyat
A true reflection of you
ANWA rises as the first residential tower in Dubai Maritime City, positioned directly on the water with uninterrupted views of the open sea. Conceived as a sanctuary rather than a spectacle, the development reframes urban living through proximity to horizon, light and calm. With its glass façade and elevated outlook, ANWA is positioned as a place of retreat within the city, where daily life is shaped by the rhythm of the sea rather than the pace of the street.
- Brand Naming
- Brand Strategy
- Brand Identity
- Brand Collateral
- Brand Video
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ANWA required a clear departure from conventional waterfront branding. Rather than amplifying luxury through excess, the ambition was to distil the experience to its purest advantage: nothing between you and the sea. The challenge lay in expressing this simplicity with strength, clarity and emotional pull.
The narrative was shaped around serenity, openness and perspective. ANWA is positioned as a personal bubble within the city, a place where residents can disconnect without retreating from urban life. Visual and verbal language draw directly from the meeting of glass, sky and water, allowing space, light and horizon to lead the story. The brand resists ornamentation, instead privileging calm composition and restraint.
Architecture and identity move together. The tower’s verticality and transparency are echoed in a brand language that feels airy, modern and deliberate. Typography, colour and imagery work as quiet frames rather than statements, reinforcing the idea of uninterrupted living and visual freedom. Every element was designed to feel cohesive across scale, from large-format outdoor to intimate residential touchpoints.
Beyond launch, the brand functions as a complete experience system. From logo and identity through to sales environments, show apartments, digital platforms and customer journey, each interaction reinforces the same promise of clarity and calm. The result is a development that does not compete for attention. ANWA earns it, by offering a rare proposition in Dubai: space to breathe, space to see, space to live.
Developer: Madinat Al Foutain, Oman
Fifth Estate repositioned ANWA as Dubai’s purest waterfront address, transforming a first-of-its-kind tower into a calm, design-led haven for coastal living.
Nothing Between You and the Sea
The strategic positioning establishes ANWA around a singular, powerful idea: uninterrupted connection to the horizon. By centring the brand on clarity rather than complexity, the narrative allows the sea itself to become the hero, anchoring the development in emotion, perspective and calm.
A Language of Light and Space
The visual and verbal identity draws from transparency, openness and verticality. Glass, sky and water inform a refined palette and restrained composition, creating a brand that feels modern, serene and confident without excess or embellishment.
