29.05.2020 Insights

New Heights of Lavish Living: Fifth Estate Launch Four Luxury Properties in Dubai for 2020

From its magnificent skyline to its glistening sandy shores, Dubai is one of the world’s most luxurious destinations. The city attracts over 15 million visitors annually, spending up to $30bn US each year. It is no wonder that Dubai plays host to the biggest names in the hospitality and development industry, showcasing awe-inspiring innovations in architecture and design, and providing the most unforgettable experiences available. Fifth Estate, one of Dubai’s most highly regarded and awarded design studios, will bring the city to life through the launch of four, brand new, world renowned flagship luxury properties in the lead up to the Dubai Expo 2020.

Whether you visit to see its daring architectural sights, thriving modern art scene, or its fashionable collection of fine restaurants, bars and boutiques, you will certainly find a slice of the high life here. Dubai is a destination that prides itself on appearance, but beneath its slick and shiny outer layer lies a cultural heart that offers the very best in gracious hospitality.

With the introduction of highly influential names such as Dorchester Collection, Langham Dubai, SLS Dubai and The Opus by Zaha Hadid bringing with it ME by Meliá – the city will reach new heights of lavish living for 2020 and beyond. Whether you are a guest or a privileged owner occupier these four new destinations will offer everything one could wish for in an experience of a lifetime… dining at the hands of Michelin starred chef’s, panoramic views across the ocean, plush spas, and sparkling roof-top infinity swimming pools – the extravagance is endless.

The developments are set to enhance the lifestyle of all visitors to Dubai through a diverse offering which includes; five-star hotel and residential spaces, innovative retail spaces, world-class culinary experiences, and an array of cultural precincts. It will give visitors the chance to indulge in utter opulence through each brands personalised signature experience, all of which steeped in a rich history, have frequented some of the worlds most famous names. Destinations as sophisticated as this will attract the most discerning global audience and investor alike, providing a prosperous future for all involved. The ultra-luxury Dorchester Collection Dubai is projected to receive over 20 million visitors alone.

These incredible hotels will open their doors to the most sumptuous interior décor ranges – from the chic neutral tones of the all new Dorchester Collection Dubai, to the enchantingly creative and elegant interiors of the SLS Dubai, with attention to detail that will completely invigorate the senses. The Opus by Zaha Hadid is set to become a legacy hotel bringing with it the much loved ME by Meliá brand. Which will be the only hotel where the exteriors and interiors have been designed personally by the late Dame Zaha Hadid herself.

Through placemaking and branding, Fifth Estate have delivered award winning campaigns that celebrate how the unity of these influential brands and Dubai represent the pinnacle of unrestrained ambition, persuit of perfection and the finest in world class heartfelt hospitality. By working closely with the best names in hospitality, property development, and architecture and design, Fifth Estate have managed to exceed all expectation in presenting four incredible additions to Dubai’s luxury living landscape.

"Dorchester collection Dubai is an unparalleled and complex project which required a design partner who understood how to communicate the vision and DNA of our brand."

-- Christopher Cowdray, CEO – Dorchester Collection

"We were impressed by not just the finesse in Fifth Estate’s approach, but the depth of knowledge, intelligence and experience they have in placemaking and branding."

-- Mahdi K M J Amjad, Executive Chairman and Chief Executive Officer – OMNIYAT

Fifth Estate is a multi-disciplinary design studio that operates without borders based in Australia, UK, New York and UAE with a portfolio of award-winning work. Our studio is comprised of industry leading curators, art directors, strategists, designers and editors – creating campaigns that launch our clients to the apex of cultural relevance. Fifth Estates commitment to innovation, creative collaboration, strategic thinking, and a holistic approach to design has established an award winning studio that is reputed internationally. Clients range from world leading hotelier brands to developers with work that is represented in sectors spanning across architecture and design, hospitality and real estate, and fashion and luxury.