26.06.2023 Insights

Branded Residences: Unveiling the Hottest Offerings from 9 Iconic Brands


In the realm of luxury living, a new trend has emerged, seamlessly blending the worlds of hospitality and real estate. Branded residences, as they are known, have become the epitome of opulence and exclusivity, offering a unique fusion of renowned brands and exceptional living spaces. In this article, we delve into the hottest branded residences by nine iconic brands, each pushing the boundaries of luxury and redefining the meaning of bespoke living.

1. Nobu: A Culinary Haven in Your Home

Nobu, a name synonymous with culinary excellence and immersive guest experiences, has extended its expertise into the realm of branded residences. Collaborating with real estate developers and investors, Nobu creates luxury mixed-use developments that seamlessly blend hospitality and residential living.

Nobu’s branded residences offer a unique combination of premium amenities and features. Imagine indulging in concierge services, private lounges, fitness centers, and spa facilities, all within the comfort of your home. Meticulously designed with attention to detail, these residences exude contemporary elegance, incorporating premium finishes, state-of-the-art technology, and stylish interiors.

But what truly sets Nobu’s branded residences apart is their integration of culinary experiences. Residents have the privilege of enjoying Nobu’s renowned Japanese-Peruvian fusion cuisine without leaving their homes. With access to Nobu restaurants and their delectable dishes, these residences truly elevate the concept of luxury living.

2. Cipriani: Where Luxury Meets Unparalleled Sophistication

Cipriani, a renowned hospitality brand, has gracefully extended its reach into the realm of branded residences, captivating discerning buyers worldwide. Let’s explore two of their noteworthy projects: the Dubai Waterfront and Cipriani Residences Miami.

In the upscale Jumeirah 2 neighborhood of Dubai, Cipriani is developing the mesmerizing Mr.C-branded residences. With breathtaking views of the city, sea, and canal, this waterfront complex comprises 27 luxurious dwellings. The design, inspired by its surroundings, features rounded and undulating wave-like shapes, adding a touch of architectural brilliance. The interiors, designed by Meyer Davis, exude a nautical aesthetic, incorporating high-end finishes such as marble, oak, and limestone. Residents are treated to a plethora of services, including personal chefs, butlers, chauffeurs, and concierge assistance.

Moving across the globe to Miami, Cipriani Residences Miami emerges as a testament to the brand’s sophisticated design and elevated service. The 80-story tower, situated in the coveted Brickell neighborhood, boasts panoramic views of Biscayne Bay and Simpson Park. With one- to four-bedroom residences, each featuring custom finishes and furnishings, residents revel in spacious living spaces, floor-to-ceiling glass windows, and private outdoor areas. The tower’s resort-style facilities, 24-hour Cipriani-trained staff, and innovative smart technology make this development an embodiment of refined living.

3. Missoni: Vibrance and Style Redefined

Missoni, the vibrant fashion house known for its colorful palette and iconic zigzag patterns, has ventured into the world of branded residences with Missoni Baia. This foray into residential living brings the brand’s unmistakable style and sophistication to Miami’s Edgewater neighborhood.

Missoni Baia, developed by OKO Group, presents a 57-story tower that elegantly stands on the waterfront of Biscayne Bay. With 146 residences, each featuring two to four bedrooms.and expansive balconies, Missoni Baia offers residents stunning views of the bay and the Miami skyline. The interiors of the residences are adorned with Missoni’s signature patterns, vibrant colors, and luxurious finishes, creating an atmosphere of contemporary elegance.

The amenities at Missoni Baia are designed to provide an elevated living experience. Residents have access to a flow-through deck with multiple pools, a spa and wellness center, a fitness center, and a private screening room. The outdoor spaces are meticulously landscaped, featuring lush gardens and relaxation areas where residents can unwind and enjoy the Miami sunshine.

Missoni Baia goes beyond just luxurious living spaces; it fosters a sense of community and connection. The development includes social spaces such as a residents’ lounge, a children’s playroom, and a media room, providing opportunities for residents to engage and interact with their neighbors.

4. Versace: Embodying Italian Glamour

Versace, the renowned luxury fashion brand, has extended its legacy into the realm of branded residences with several notable projects that embody the essence of Italian glamour. One of their most prominent developments is the DAMAC Tower Versace Residences in London, a high-profile residential tower developed in collaboration with DAMAC International. This iconic tower stands as a testament to the brand’s commitment to luxury, with its 360 exquisitely designed flats, some priced as high as £4 million. Situated in Vauxhall, an emerging “neo-prime” area, the project caters to the demand for luxurious lifestyles associated with the Versace brand. The choice of location reflects the brand’s ability to shape the perception and elevate the desirability of new and modern locations within prime London.

Versace has also partnered with DAMAC International to create branded residences in Dubai, further expanding their footprint in the luxury real estate market. While specific details about the Dubai projects were not provided, these residences undoubtedly mirror the opulence and grandeur synonymous with the Versace brand. Dubai, with its vibrant real estate landscape, has become a hub for branded residences, attracting prestigious fashion brands that aim to create exclusive residential offerings for affluent buyers.

The allure of Versace branded residences lies not only in their potential returns on investment but also in the prestige and desirability associated with owning a luxury residence bearing the iconic Versace brand. The combination of prime locations, such as central London and Dubai, and the brand’s exquisite design elements creates an irresistible proposition for high-net-worth individuals seeking the epitome of luxury living.

5. The Ritz-Carlton: Redefining Hospitality in Residences

Renowned for its luxurious hotels and exceptional service, The Ritz-Carlton has extended its hospitality prowess into the realm of branded residences. With a collection of properties in various breathtaking destinations, The Ritz-Carlton Residences redefine the residential experience with their unrivaled service, world-class amenities, and impeccable attention to detail. Esteemed worldwide for their devotion to excellence, these distinguished branded residences set the stage for a life of utmost indulgence.

Among their remarkable portfolio, Nestled at the prestigious address of 65 Cairnhill Road in District 9, The Ritz-Carlton Residences in Singapore command attention as a resplendent testament to the art of refined living. Developed by the esteemed Hayden Properties Pte Ltd, this freehold condominium development exemplifies both comfort and grandeur, having been meticulously crafted to meet the highest standards of architectural brilliance. Its completion in 2013 marked the realization of an architectural marvel that continues to captivate residents and visitors alike.

With a total of 58 exquisitely designed units gracefully spread across 36 floors, The Ritz-Carlton Residences in Singapore offer an unparalleled living experience. Each unit is thoughtfully curated to harmoniously blend opulent aesthetics, cutting-edge design, and state-of-the-art amenities. From the moment residents step into their residences, they are enveloped in an atmosphere of refined elegance and sophistication.

The brand’s commitment to creating extraordinary living spaces extends beyond the physical aspects, as residents can expect to receive unrivaled care and assistance from a dedicated team of professionals. Whether it’s arranging personalized experiences, attending to individual preferences, or catering to every aspect of a resident’s lifestyle, The Ritz-Carlton Residences leave no stone unturned in their pursuit of perfection.

The Ritz-Carlton Residences in Singapore are not just a singular achievement; they are part of a vast array of other magnificent projects that embody the same level of excellence. Each of these extraordinary endeavors showcases the brand’s unwavering dedication to creating unparalleled living spaces that epitomize luxury, comfort, and impeccable service. These remarkable branded residences by The Ritz-Carlton demonstrate the brand’s commitment to excellence and its ability to create extraordinary living spaces that evoke a sense of timeless luxury.

6. Four Seasons: A Seamless Fusion of Luxury and Hospitality

Synonymous with unparalleled service and refined elegance, Four Seasons has established itself as a leader in the branded residences market. Combining legendary Four Seasons service, world-class amenities, and a seamless ownership experience, Four Seasons Private Residences epitomize modern luxury living. With a global portfolio of private residences in remarkable destinations around the world, Four Seasons showcases their commitment to quality and innovation.

One remarkable project among Four Seasons’ branded residences is the Four Seasons Private Residences Los Angeles. Situated in the prestigious Beverly Hills neighborhood, this standalone residential property provides an enviable lifestyle with an added level of privacy and exclusivity. The residences feature floor-to-ceiling windows that offer breathtaking views of the city, while the architecture and custom interiors capture the essence of California Modern style, designed by CallisonRTKL and Martyn Lawrence Bullard respectively.

Residents of Four Seasons Private Residences Los Angeles benefit from the expertise of Four Seasons-trained staff who cater to their everyday needs. The property offers a fully operating kitchen, dining options in the lounge or by the pool, and convenient in-room dining services for hosting dinner parties or enjoying family meals.

Exclusive amenities such as a residents-only pool with private cabanas and communal spaces create a luxurious and relaxing environment for residents . Additionally, the property features an IMAX Private Theatre Palais™, allowing residents to enjoy a premium movie experience within the comfort of their own home.

In addition, Four Seasons also offers standalone private residences in locations such as London, Los Angeles, San Francisco, Austin, Dubai, and Marrakech. These properties provide residents with the legendary Four Seasons service combined with an added level of privacy and exclusivity, creating a truly bespoke residential experience . Four Seasons is a leader in the branded residences market, defining what a branded private residence can be since the 1980s. The expansion of standalone residential properties in various locations showcases their commitment to redefining the private home experience. Each residence is tailored to individual preferences and offers a bespoke residential lifestyle

7. Mandarin Oriental: Where Luxury Meets Asian Heritage

Mandarin Oriental, a revered luxury hotel group, has extended its grandeur to the realm of branded residences. The allure of Mandarin Oriental’s offerings lies in its global brand recognition, deep-rooted Asian heritage, and strong financial resources. Partnering with Mandarin Oriental grants residents access to a luxury hotel experience unlike any other. With multiple Michelin-starred restaurants and world-class holistic spas, residents are treated to a level of pampering and attention that surpasses expectations.

The Residences at Mandarin Oriental boast the Residences Elite recognition program, providing bespoke benefits, unique partnerships, and exclusive experiences for residents. The presence of dedicated Residences Elite Ambassadors ensures that residents receive personalized assistance at every turn. The culinary aficionados among them can indulge in a range of dining choices, including exquisite restaurants and bars, immersing themselves in exceptional culinary experiences. Furthermore, award-winning spa facilities cater to the residents’ holistic well-being, offering rejuvenation for the mind, body, and spirit.

One notable location for Mandarin Oriental Residences is 685 Fifth Avenue in Manhattan, where 69 apartments await discerning buyers. Situated amidst prestigious boutiques, this address offers a slice of luxury living in the heart of one of the world’s most vibrant cities. Additionally, the OWO Residences By Raffles in central London provide a wealth of amenities, including a cinema, gym, valet parking, and multiple restaurants and bars, making it an enticing prospect for those seeking the epitome of urban living.

8. Six Senses: The Pinnacle of Wellness and Sustainability

Renowned for its commitment to wellness and sustainability, Six Senses has elevated the concept of branded residences to new heights. Six Senses Residences present a unique opportunity to call a Six Senses location home while incorporating wellness principles and eco-conscious design. These residences not only offer access to all the amenities and privileges of a Six Senses hotel or resort but also provide the privacy and intimacy of a private villa or apartment. Owners of Six Senses residences are greeted with VIP benefits on a global scale and can participate in attractive rental programs. The fully serviced and managed residences offer peace of mind, allowing residents to lock up and leave, knowing that their homes are in capable hands.

The design philosophy of Six Senses Residences centers around sustainability, incorporating renewable and locally-sourced materials while emphasizing energy and water efficiency. These thoughtfully curated spaces provide an unparalleled level of comfort, whether nestled in a tropical island paradise, a snow-capped mountain retreat, or a desirable downtown address. The residences at The Whiteley in London, an exclusive collection of branded residences, exemplify Six Senses’ commitment to combining modern architectural features with a restored historic facade and landmark dome. AvroKO’s exquisite design touches, contemporary furniture, and abundant natural light contribute to a harmonious living experience. State-of-the-art amenities, including a fitness studio, co-working spaces, and a spa, ensure that residents enjoy a life of luxury and convenience in West London’s vibrant setting.

9. One&Only: Iconic Villas and Unparalleled Servicey

With a portfolio of exceptional resorts in captivating locations, One&Only has carved its place among the most esteemed luxury brands. One&Only Private Homes offer an exclusive collection of iconic villas in highly sought-after destinations. These properties, meticulously designed by renowned architect Rick Joy, seamlessly blend indoor and outdoor spaces, treating residents to breathtaking views of the ocean and majestic mountain peaks.

At One&Only Mandarina Residences in Mexico’s Riviera Nayarit, a paradise awaits. These 55 ultra-luxurious villas mark One&Only’s first branded residences in the Western hemisphere. Constructed with concrete, local stone, and wood, these architectural masterpieces pay homage to the natural surroundings and pre-Hispanic history of the area. The essence of Mandarina lies in its harmony with nature, evident in the homes’ indoor/outdoor living rooms and kitchens that open onto expansive terraces, offering vistas of water and mountains.

True to the One&Only legacy of unparalleled service, each homeowner is paired with a One Contact, a personal concierge catering to their every need. From pre-stocking the kitchen with favorite foods to making restaurant and spa reservations, residents experience a level of attention that surpasses expectations. Additionally, residents can enjoy the 620-acre resort’s amenities, including hiking and biking trails, an equestrian and polo center, multiple restaurants, and beach clubs.


In conclusion, Branded residences have transformed luxury living by merging renowned hospitality brands with exceptional residential spaces. From Nobu to Cipriani, Missoni to Versace, The Ritz-Carlton to Four Seasons and more, these brands redefine opulence, offering bespoke living environments with premium amenities and personalized services. With each brand bringing its distinct style, the future of branded residences looks promising, promising extraordinary living experiences for those seeking the epitome of luxury and sophistication.