The Pad brings Miami South Beach to Dubai. Tilted at 6.5 degree angle, enveloped in LED lighting, the chic and sophisticated Pad is the pinnacle of superglamourous condo living, the most striking building on the Creek, presiding over the Burj Khalifa and the sea. The unique facade shines and shimmers, reflecting the ethereal blend of sea, sun and sky during the day. With 253 sumptuously designed and furnished residences, a sparkling pool and gym, luxuriant gardens.
Fifth Estate developed a vibrant, modern, electric look and feel that enhanced the unique architecture and incredible lighting feature of The Pad. The project was launched as a hip lifestyle address that beautifully enhances Dubai’s skyline.
- Brand strategy and positioning
- Brand narrative
- Brand identity and visual language
- Commercial brochure
- Floor plan
- Print & outdoor campaign
- Digital campaign
- Outdoor branding
The Pad Brochure Cover
Miami-inspired lifestyle residential tower attracting the young, rich and affluent buyer.
The Pad Brochure Spread
The Pad Brochure Spread Glow
The Pad Brochure Spread Floorplan
The development went through different stages and pivots, thus Fifth Estate had to adjust the strategy, branding and collateral, bringing a fresh perspective, through creative thinking and problem-solving.
The Pad Lobby
Vibrant, modern, electric look and feel that enhanced the unique architecture and incredible lighting
The Pad, Location Map