Hayat Island | RAK Properties
Elegance with a twist
Hayat Island was conceived as a new kind of destination for Ras Al Khaimah. More than a mixed-use development, it set out to become a place defined by energy, warmth and everyday joy. Positioned along the emirate’s natural coastline, the island brings together living, leisure and hospitality in a way that feels vibrant yet deeply rooted in place. Hayat Island is imagined as a destination to return to, not escape from. A contemporary island life shaped by nature, community and shared moments.
- Brand Naming
- Brand Strategy
- Brand Identity
- Brand Collateral
- Brand Video
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From the outset, Hayat Island required a positioning that could carry the weight of scale while remaining emotionally accessible. As the anchor project for Ras Al Khaimah’s tourism and investment ambitions, it needed to speak with confidence without comparison, drawing strength from the emirate’s own character rather than borrowing from neighbouring cities.
The narrative was shaped around optimism, vitality and human connection. Hayat Island was positioned as a destination where life is lived in full colour, where everyday moments are elevated through environment, experience and atmosphere. This approach allowed the island to function not only as a place to live or invest, but as a place to feel something.
Inspired by Ras Al Khaimah’s dramatic landscape and Arabian heritage, the brand language embraces boldness and warmth in equal measure. Visual and verbal expression celebrate sunlight, movement and togetherness, capturing a sense of playful elegance rather than formality. The identity unfolds through colour, texture and imagery that feel expressive, welcoming and alive.
Beyond aesthetics, the brand operates as a unifying system across residential, hospitality, retail and public spaces. It brings coherence to a diverse masterplan while allowing each precinct to retain its own personality. The result is an island destination that feels cohesive without uniformity, vibrant without excess. Hayat Island becomes not just a development, but a living, breathing expression of modern island life in Ras Al Khaimah.
Developer: Madinat Al Foutain, Oman
Lush, bold and playful, a flexible Masterplan brand identity that celebrates a zest for life.
A Destination with a Pulse
The strategic positioning establishes Hayat Island as a place driven by energy, warmth and human connection. By framing the island around lived experience rather than scale alone, the brand creates an emotional pull that resonates with residents, visitors and investors alike.
Living Life in Full Colour
The visual and verbal identity draws directly from nature, culture and light. Bold colour palettes, expressive imagery and confident typography work together to create a brand language that feels joyful, modern and unmistakably alive, reflecting the spirit of island living.
A System Designed to Evolve
The brand was designed to scale across the island’s many components without losing coherence. From masterbrand to sub-brands, environments and campaigns, the system provides flexibility and longevity, ensuring Hayat Island continues to grow as a unified destination over time.
